7 Factors That Can Make Or Break Your Brand Identity

7 Factors That Can Make Or Break Your Brand Identity

Every entrepreneur starts a business with the dream of building a successful brand, but this is not always an easy journey because it will require consistency, hard work, and willingness to take risks and handle challenges. Building a brand is not a one-day activity but a journey that is full of challenges and winnings here and there.

The reputation of the brand needs to be cultivated consistently and avoid things that can ruin its reputation along the way. It is easier to break a brand in today?s digital world as compared to earlier ages due to the popularity of the internet especially social media where people tend to share their views and opinions about anything freely. Below are some of the factors to consider when building your brand identity or reputation because they will either make it or break it.


  1. Product Review And Your Feedback Towards Them

Whether you like or not, there will be someone out there who will have something to say about your brand. Whatever is said can either be positive or negative and sometimes you may not have much control over what people want to say about your brand. However, the way you respond to the customers? review will determine whether you will kill your brand or make it. For instance, in case there is a positive review, it is always nice to appreciate the reviewer and also promise to keep up the good work. If it?s a bad review, you will have to respond too by being polite and promise to handle the issue in a manner that you are sure of because again you do not want to promise your clients something that you cannot provide.


  1. Online Presence

In today?s digital world, people tend to shop and order commodities from the internet a lot. In this case, only those who are available online and have provided relevant information about their brand will survive in the competitive business environment. Being present on the internet and interacting with customers is very crucial when it comes to brand building. Sometimes you may need to partner with a digital marketing company to improve your online presence by keeping you up-to-date and consistent.


  1. Market Research

Most businesses invest in market research when their product is new or when venturing into new markets only and then relax after that. If you want to build and maintain your brand identity, you must continue to carry out market research so as to be updated on new trends in the market. This will help the brand to remain relevant to the consumers otherwise they will shift to competitors who have decided to adapt to changes in the market.


  1. Quality Control

After making sure that you interact well with your clients both on online platforms or offline, there is the need to ensure that your products are of good quality. In this case, there is the need to take charge in controlling all operations of the business and the output itself. Customers will expect not only a top-notch quality but also the consistency of the same. If a company can master the trick of quality control in all operations, there is a guarantee of a positive brand reputation.


  1. Consistency

Consistency is a very wide aspect when it comes to brand building because it is required in almost all operations. The aspect is significant in production, packaging, product design, posting of information on online platforms, selling strategies and customer service. While this can be difficult to achieve at times, some experts can surely help in providing a consistent branding material for all your means. You can trust an experienced brand-building service provider Brandmatters who looks after all your branding affairs. Sometimes seeking expert advice from a third party can help you to do something that you never thought could be achieved.


  1. Uniqueness

One mistake that many businesses do is trying to mimic competitors brand characteristics because they think they are successful. What they forget is that product differentiation and uniqueness is one brand characteristic that makes it successful in both new and existing market. Trying to copy other people?s brand has a higher chance of breaking your brand than when you design and produce something unique as long as the quality is top notch and consistent.


  1. Visibility And Availability

How easy is it to find your brand whether on online or physical stores? This is a matter of marketing and ensuring the availability of your products where clients can reach them with ease. If clients know that they can only find your products in specific stores only or when they order from online stores delivery is always delayed, your brand reputation will be ruined very fast. Again, how many people are aware of the existence of your product? Marketing strategies should be consistent and effective for people to know your brand and love it.

8 Evergreen Content Marketing Tactics That Always Work

8 Evergreen Content Marketing Tactics That Always Work

Is it possible to create evergreen content in a world full of technological advancements and innovation? The answer is yes. Having answered that, what do you understand evergreen content marketing strategy as?

It is a tactic implemented in the creation of long-lasting, relevant, and consistent content. Just like the evergreen trees, this content never becomes obsolete.

A well-planned content marketing yields to numerous beneath it's for your business such as reduction of marketing costs, the creation of long-lasting search engine optimization rankings, and leads and traffic generation. Strategies used include;


  1. The origin/source story strategy

Plays a vital role in informing your audience about how you began and reasons for starting your business. Thus creating secure connectivity between you and your audience. Some of the guidelines for telling your source story are;

  • What lead you to the establishment of the company, service or products that you are currently offering?
  • What significance do you anticipate it has brought to the existing market?

Do not give stories. Be brief enough to captivate audiences all over the web pages. Remember, your source story has to be a compelling site that readers cannot resist.

  1. The journey?s store strategy

Its primary purpose is for the enlightenment of your audiences about your ups, exhilaration, downs, bruises, and bumps on your path to your current position. For instance, in the Rodan and Fields? blog, you see their fair review updates for the lash boost product. Sharing the unbiased and real-time experiences of people will increase your brand value.

Your journey?s story acts as information to your audience. You let them know where you came from (source story), current position, and where you intend to go.

Strong connections with your audience through the shared experience of your journey thus promoting your brand?s authenticity, trust, and appreciation.

  1. Biggest mistakes strategy

This content adds up to the general audiences? shared experience. It is acceptable to make the biggest mistakes.

Let your audience know you are about them and how you intend to better them. For instance, you can address biggest mistakes done by your team pertaining your brand or product, or site an example of brand or company in your industry which committed biggest mistakes and how you intend to be different.

  1. Highest achievements strategy

This could be a part of your journey?s story. You openly tell your audience of that moment your biggest expectations came to be.

For instance, it could be the date you launched your product or brand, the achievement of a certain milestone, the receiving of your industry?s recognition, or won a certain award.

Unlike the news perspective (won a certain award), the evergreen strategy concentrates on the achievement of the moment. In other words, the evergreen strategy focuses more on the moment rather than the occasion.

For example, using an interesting blog, tell about your product?s launching date.

  1. The how-to strategy

Is your industry always captivating the new audience? If yes, this is a prerequisite for you. These articles educate and inform as well as introduce the new audience to your industry?s jargons, skills, and history.

By doing this, you actively involve yourself in increasing their experience. For example, you could use a combination of interesting blogs, visual treats as images and videos, and provision of relevant information to guide your audience into being knowledgeable about your industry.

Whenever you are using this strategy, make good use of keyword optimization to capture the attention of numerous audiences possible.

  1. The top-ten list strategy

Do you have a top-ten list? If not, what are you waiting for? If yes, big up yourself. Well, it is essential for you and your business to have a regularly updated top-ten list as events occur.

This list is a perennial choice in all businesses from entertainment to technology. It is a requirement for you to perform regular updates on it. For instance, this list could be tied to seasonal occasions or reward shows.

When coming up with this list, make the article shareable and strong.

  1. The best practices strategy

Just like the how-to articles, articles on best practices are regularly searched and used actively by your audiences. The best strategy here for you is to highlight any changes that have been done to best practices on an annual basis to keep at par with your audience.

As you do this, you might consider making references to the preceding year to ensure your content stays evergreen through the creation of connectivity between the outgoing and new blog.

For example, using keywords, you can highlight the best practices for previous years then show the changes occurring.

  1. The formats strategy

Always exercise answering the audiences? queries and delivering real value. For example, if asked how it is used, you should be in a position to give the how-to in a valuable, reliable, and consistent manner.

You might also consider making use of emerging trends. Be careful though as you use patterns. Not every emerging trend is evergreen thus cautious consideration should be made.

If your article helps your audience to comprehend emerging trends, then you are most likely to see positive change in your traffics. It may result in high new traffic, referral traffic, and returning traffic.


In conclusion, despite the strategies given, you have to ensure that your content is highly captive to search engines and audiences alike.

Your content should, therefore, be extremely searchable, applicable universally, high value, timeless, produce consistent traffic as time passes, should be of common interests and should be of specific interests. For strategies to work best, you have to be smart.

Remember, the secret here is to create timeless content for your articles which will be highly searchable and ranked high by SEO thus increasing your traffic. You have it all to create evergreen content. What are you waiting for?

Digital Marketing Trends To Follow For Creating A Strong Online Presence

Digital Marketing Trends To Follow For Creating A Strong Online Presence

There are numerous ways a company can market today. However, there are effective and non-effective ways of marketing. There are new rules for marketing each year. business must follow these new rules. For 2018 there are many new rules and regulations for marketing that business must follow.

This article will discuss eight new ways for digital marketing that business should follow in 2018. These eight new ways to the digital market in 2018 include artificial intelligence, programmatic advertising, chatbots, personalization, video, influence marketing, social messaging apps, and visual search. Each of these will be examined in more detail below.


Artificial intelligence

Artificial intelligence was once looked at as something out of a science fiction movie, not as something a company would use in their advertising campaigns. However, the use of artificial intelligence is becoming more and more popular. With artificial intelligence, a company can better predict what a consumer wants.

By this, we mean that the artificial intelligence software will analyze customer behaviours on many levels. These behaviours could be to analyze the number of time that a company is being talked about on social media. It could also be to analyze what is being said on social media and what the client wants.


Programmatic advertising

Artificial intelligence plays a role in the use of programmatic advertising. Artificial intelligence buys up ad spots. The AI will be better able to identify the audience when buying up the ads. This way the ad campaign has a greater chance of success.

There are studies that show the use of programmatic advertising will be on the rise over the next few years. Research is showing that those marketers who use programmatic advertising in 2018 are more likely to have campaigns that are successful than those who do not use the technology.



Chatbots are becoming popular with consumers as well as business. There are studies that show the chatbot is quick to respond to the customer and does not ever get the response wrong. This is a crowd pleaser for many clients.

Consumers like the idea of talking to a chatbot to solve their issue. Many sites have employed the use of chatbots. The year for increasing the use of chatbots would be this year. Companies who use chatbots on their sites are more likely than not to gain and retain customers. Is that not what marketing efforts are a matter of?



Personalization is the use of getting personal with the clients marketing emails. This can be done with the addressing of the email to the client. Also, if you show the client recommendations based on what they have purchased on your site, they will feel like you know them personally.

This is the idea of personalization. There will be clients who feel more important when you address them by name as opposed to sending out a bulk email that is generic. Clients will feel as though you care about them. This is important in order to 2018. Recently, consumers have not been wanting to feel lost, they want to feel indispensable. An established SEO agency can guide you here in providing the latest Google algorithms and how to work on it. Take help of them and create a remarkable experience for your customers.



This is using video to advertise instead of a blog or article. Videos are becoming the thing of today. Where you can say the same thing in a video that you can say in a blog or article. However, you say it much faster within thirty seconds and customers are more likely to frequent your site.

Video marketing might not have gotten much attention in 2017. But, it is getting attention for 2018. Studies are showing that customers have a very low attention span. They no longer wish to spend thirty minutes reading an article. They always want to spend thirty seconds and get the same information.


Influencer marketing

This is a form of marketing that will take someone who is a celebrity, or someone who is well known on Instagram or Twitter and use them to advertise the product to you. For instance, you can sell watches. You will want someone to advertise that has many followers.

If you advertise with someone who has many followers to consumers are likely to listen. They will listen because they trust the opinions they read online about products and services. Therefore, to use and influence to market for you is a smart idea in 2018.


Social messaging apps

These are apps like Facebook Messenger and Whatsapp. There are countless people who only communicate through these apps. So, companies that communicate with clients via the Whatsapp and Facebook messenger are more likely than not to have happy customers. Delighted customers are those customers who tell their friends and family about your business and the experience they had with your business. Their friends and family are likely to become your next clients. Also, a happy customer is a customer who is more likely to return to your site than someone who had a bad experience.


Visual search

Getting on the bandwagon for this one is becoming challenging. This is ensuring that you have pictures of your products and your service on your website. Visual search customers will input a photo to the search engine. The search engine will show results of similar images and also facts about an item.

This is facts about the item that might be reviews of the item. So, if you are selling a product or service you will want to have positive reviews of your service. Otherwise, back to the client believing what is read about a company, you will get negative publicity.

In conclusion, this article discussed the eight forms of digital marketing that cannot be ignored for 2018. These are areas of marketing that are becoming popular this year and will be growing in popularity in the next few years. Within five years, all these forms of digital marketing will be used by everyone who does business on the internet. This will be almost everyone who does business. After all, most people purchase things on the internet now and are at risk of in the future as well.

Digital Marketing Fundamentals You shouldn’t Avoid

Digital Marketing Fundamentals You shouldn’t Avoid

How To Drive Traffic To Your Blog Or Business Website

Driving traffic to your website is a lot easier than you think, but you might want some tips if you are not sure where to start. Everyone who wants to make a change in the way that their business website welcomes customers. You might want to have your site set up in a brand new way, or you could simply adjust your website based on these tips.

  1. Use Tagging

Meta tagging is something that people often forget if they are running their sites on their own. Meta tagging allows search engines to find you, and meta-tagging should be used in all your articles. You will be happy with the way that people find your site, and you can see traffic increase if you spread out your meta tags to as many different keywords as possible.

  1. Use Local SEO

Local SEO is a large part of the way that you will attract people to your site. You might want to use local city names, street names, and landmark names. You must create local SEO tags that will include local sayings, and you could tag yourself with the names of sports teams. You might prefer to use local SEO tags that include the names of partner businesses, and you could include any city or town that is nearby. Someone who wants to use local SEO must be very thorough because you never know who will find you because of these place names.

  1. Use Affiliate Ads

You could use affiliate ads for your website by placing them all over the Internet. Someone who is a part of your affiliate ad program makes money every time someone comes to your site to buy something through the ad, and you will increase traffic because you have built up an affiliate program that sees your partners pitching your ads to their customers.

  1. PPC Ads

PPC ads are a large part of your website, and you must purchase a PPC ad program that will pay you when people click. You are increasing your own profits, but you are showing your customers other places that might be interesting to them. You might think this takes people away from your site, but you must have partners who have ads for your site. They will help people get back to you, or you could place a stopper on the ad that asks people if they want to leave.

  1. Be Consistent

You must be consistent when writing for your site. You cannot post to your site once a month hoping that people will be intrigued by what you said. You must have articles posted every day or two that people will want to read. You could have an RSS feed set up that will send people the articles that they want to read. You must keep your site as active as possible so that there is no lapse in their reading.

  1. Create A Better URL

You must create a better URL that your readers will find simple to remember. You want them to be able to remember the name of your site easily, and you must build your URL around words that will be easy to spell. You might use the name of your product instead of the name of your business if the product is more popular. There are many people who will share the URL because they can remember how to spell it, and you will have more people come to the site because they remember the URL from seeing it just once.

  1. Create Videos

You must create videos for your company that will point to your site. You could make something like a commercial that people will see on your brand?s YouTube Channel, and they will be more likely to come to your site because they liked the video. You should create videos on a regular basis so that people who subscribe to your YouTube channel will get a steady stream of videos that they want to see. Take an example of Youi?s YouTube Channel and start targeting your audience with more interesting content.

  1. Start A Blog

You must create a blog for your business that makes it easier for people to interact with your site. They will be directed back to your site from the blog when they are done the reading, or you could put links to the site on your blog. Blogs are a good way to humanize your business, and the people who shop with your company will have instant access to you because of the blog.

  1. Use Social Media

Social media allows you to connect with customers, and you could capture many different people who are on social media and have never heard of your business. They will connect with you no matter which platform you use, and you should use the social media platforms to connect to people who might not be in your target demographic. Also, you should be active on social media because you want people to talk to you. You could give customer service through the social media platform, and you could interact with other businesses because they are just as active as you are.

  1. Make A Web Store

You must create a place where your customers can shop for all your products. They will stay on your site because they are shopping with you, and you must use the descriptions of all these products have the keywords that you want people to search for online. You must put ads in your web store, and you must create a place that your customers will want to visit repeatedly. If you allow people to build a cart on your site, they will come back often to see if it is time to check out.


There are a lot of people who will find that they can increase traffic to their site specifically by using the tips above. This means that many people will find your site if they have never heard of you, and you will see your profits rise because you have so much more traffic.


9 ways to drive your business growth exponentially

9 ways to drive your business growth exponentially

The survival of your business tomorrow depends on the steps you take today. A great website will peek the interest of the consumers. However, great content will keep them interested. It's important to engage the customer quickly and get their contact information. In order for a business to thrive over time, it must grow. There are at least 9 ways to grow your business.

  1. Understand your clients

Getting to know your clients is a fairly easy process. This can be done by asking If they like something on social media. For instance, take a picture of the newest purse collection in stock. Compare the new purse to an old purse collection. Ask your friends which purse they like the best? Once you receive the feedback use it to make your products meet their needs. Order more of the purse they like the best. You can also stock the store with shoes that look great with the purse.

  1. Customers are always right

The way you treat your customers is your top priority. Happy customers will speak well about you to others. They will also repeat business with you. Handle disputes with care. Always be considerate to your customers and give them an incentive to come back. For instance, if a customer wants to return an item without a receipt offer them a store credit.

  1. Engage your current customer

Marketing through email and direct mail is a great way to showcase your business. This is a great way to keep your customers in the loop about your business. They will get to know your business better and it peeks their interest. Don't forget to take the opportunity to follow up with any new clients. This is a great way to enlarge your clientele.

  1. Get active on social media

This is your free marketing platform. Facebook, Twitter, and Instagram are very popular. Take the opportunity to talk about your business in a fun way. Your friends and family will enjoy hearing about your goods and services. Keep your post fun and engaging. Don't just talk about your business post something about your pets, kids or food. Mix business and fun to keep them talking to you. You will also grow your client base on social media.

  1. Don't forget to Network

This is important in getting to know the competition. You can also make business friends this way. Take this opportunity to share and learn from other people in the business. For example, tell another business owner about a vendor who gives great service at a fair price. You can get business referrals from friends. Always reward your friends for sending you some business. You could send them a thank you card or a gift card. Your kind gestures will motivate them to send you the customers they can't help.

  1. Host a Party

This is a great way to show your faithful clients your appreciation. An easy way to do this is to feed them. You can also give a big discount to customer s and call it the customer appreciation discount. This will attract new and old customers to make purchases. You could give away cokes and cookies. Tell them the party is in their honour. Don't forget to thank them for being a great customer.

  1. Get Involved

Give back to the local community. You can attend a civil community meeting. Bring food and some of your products to the meetings. This will help you to establish your brand and presence. People will learn about who and what your business offers. You can give away some products to a local children's hospital. You should use this opportunity to introduce your business and give them a product.

  1. Asses your progress

Remember to ask your clients how did they here about your business. Ask them how you're doing. Ask them to grade you on their shopping experience today? Ask if they could change anything about their shopping experience what would it be? You can use this feedback to personalize your marketing strategies. With this information, you can continue what?s working and stop what's not.

  1. Organised?the company functions

Staying organised is like staying ahead of the line. A company should have some standard rules and options through which the growth of the company can be measured and increased exponentially. Owners can go for adopting some invoice options for their payments which their clients can use to pay for the services. The business can even set some process that can be followed by its employees for delivering the best quality work to the clients.


Your business will grow once you implement a few ideas listed above. For instance, getting to know your clients helps your business grow. You can use this information to tailor your goods and services. Once you meet their needs they will repeat business with you. Don't forget to use the social media platform to talk about your business. This is a free and fun way to market your business. Always let your clients know you appreciate them and they are your top priority. Host a party to meet your competitors. This will build friendships that may lead to referrals.?