Author - Heena Banga

Why User Experience is Important for Your eCommerce Business and Some Tips to Improve it in 2018

User Experience is Important for ecommerceBy some estimates, every 1 out of 10 websites on the internet is an eCommerce site- putting its number in millions. And even if we take into account the top 1 million eCommerce websites, the top 50% sweep away 97% of the revenues. Now if you have a digital store to run, this should make two things very clear to you: 1. With so many eCommerce platforms out there, it is almost certain that whatever you are selling, there is someone else doing it as well; 2. eCommerce is a winner takes all industry and unless you are among the top, you are a failure.

Our apologies if that seemed a bit demotivating but we have a different point to make. If most of those eCommerce sites sell more or less the same products, how come a few succeed over the others? That where user experience comes into the picture. While having a wide catalog and competitive pricing are the basics, it is not the products themselves that deliver success but how consumers feel while purchasing it, is what makes the difference. That is, if you want your eCommerce business to be successful, the user experience is where you need to excel and here is how you do it:


Remember this- the easier customers find your website to use, the more they will engage. Finding a product description is as important as looking at the way it is displayed on screen. Proper indentation, spacing, font style, font size, colors and figures with labels – all adds up to the overall aesthetics of the content. And while businesses agree that their store should be easy to use, the problem arises when it starts to conflict with the interface or aesthetic beauty, as some call it.

The solution is simple- if you have a layout that looks very good but isn’t simple to use, don’t deploy it. The best example is They have all the expertise and resources to create the most beautiful site on the internet but yet choose to be more efficient. Keep all your products in neat categories, provide images with a description, provide links on images, allow express sign-in, are just a few of the small details that can make or break the mood of your potential customers.

Minimize friction

But how do you test the usability? The general rule of thumb is to look for friction, i.e clicks. You should aim to minimize the number of clicks that a user has to do to make the purchase.

While it is tough to quantify for those customers who are just browsing, it is the single most important factor for regular customers- they should be able to make the purchase without having to use their mind even once. If it takes more than 4-5 clicks from the product page to the final invoice, you need to cut down the complexity.

Feature-rich shopping cart

People are generally confused while shopping and having a shopping cart that can’t handle even the simplest of tasks like changing quantity or size, is simply off-putting and generally results in cart abandonment. That is if you want your traffic to convert, get any seasoned eCommerce development service capable of building a sophisticated shopping cart for your store.

Payment options

Most of the internet traffic comes today from mobile devices but the majority of the businesses still rely on payment methods designed for desktops. After all, it is okay to enter credit card details on a full-size keyboard but on a 5-inch screen when on the move? Not really. This is something eCommerce developers must take into account- responsive design can take you only so far. after that, it is only a mobile-first strategy that can deliver a superior experience.

As an eCommerce store, you must provide the widest possible options in terms of payment. The aim should be to not force customers to use any payment mode they haven’t used before- because people generally aren’t comfortable sharing financial details!

WordPress Trends 2018

WordPress Trends You Need to Look Out for in 2018

WordPress remains the single most popular website development platform accounting for almost 6 out of every 10 websites on the internet. From small businesses to global brands, WordPress comes with enough features and power to serve all their needs. This, however, doesn’t mean that if the majority of websites on the internet use the same platform, they are alike. There is a huge diversity in WordPress development and the tag of ‘open-source’ means that it is consistently updated with cool new features that further propel its popularity.

This means that while WordPress remains the natural choice for businesses, WordPress development companies have to constantly reinvent themselves with new capabilities and features to deliver websites that match the latest trends. Now, given that this platform spans across the Internet, the trends of WordPress are actually a precursor to the overall web development trends to follow. So, let’s take a look at what’s in the store for this year:

1. Single-page Websites

The problem with most of the online services today is not that they fall short of doing any particular thing, but that they do too much! When users visit any website, they are virtually bombarded with tabs and links that lead to another page with other similar links and tabs with information scattered all over. This, instead of making them informed, makes them confused. One of the key trends we are now witnessing is simplicity- simplicity without subduction.

As the name suggests, single-page websites arrange all the information on a single page

2. Parallax Scrolling

It was initially used in 2D games but is now a popular choice for website design to help create a more immersive user experience. The basic concept is that when the users scroll, the background moves slower than the content on the front. This creates an illusion of depth thus giving the website a unique feel and inciting higher user interactions.

3. Microinteractions

Microinteractions are a pretty effective tool for improving the usability of websites while ensuring that it remains fun for the users as well. These are snippets of animations, gifs, or other components that make websites more vibrant and engaging.

4. Mobile First Websites

The term mobile-first has been tossed around for quite a while now. But more often than not, the implementation has been towards a responsive design- that adjusts according to the type of device it is accessed from. While this has enabled businesses to deliver a uniform experience across all platforms, the focus is now shifting to exploit the prominence of mobile devices with the explicit mobile-first approach. This prioritizes interface and features for small devices and later, tailoring them for desktop use.

5. E-commerce Themes

The immense success of eCommerce businesses in the last few years has also transformed how eCommerce applications are developed. While there are a plenty of frameworks and tools dedicated to building virtual stores, possibly none of them come with the simplicity of WordPress. Keeping that in mind, WordPress also offers an array of eCommerce themes and other tools, to create virtual stores by using only WordPress. This is one of the trends that are guaranteed to take off in days to come.

Overall, it is the combination of simplicity and powerful components that has made WordPress the favorite among all web developers. And as the community grows and the technology is empowered with more capabilities, it is to expand its footprint to the extent that the only natural choice for building websites would be to hire WordPress developers.

why to choose wordpress website development for business

Top Reasons to Use WordPress Website Development for Business

Almost one out of every four websites on the internet is built on WordPress. From the smallest of businesses to stellar companies like Time Inc. and TechCrunch that garner millions of visits per day, WordPress remains the choice for all.

This makes one thing absolutely clear- WordPress development services are reliable and suitable for businesses of all scales and industries. And it’s perhaps for this reason that despite having dozens of CMS in the market, WordPress comfortably trumps them all. Here are some of the reasons you should use it for your business as well:

It’s free

The most basic factor upon which majority of the businesses focus is ROI, i.e., while they do care extensively about the quality, they are equally sensitive about the price at which that is attained. With WordPress, it’s win-win. They get to deploy one of the finest CMS with a broad set of features to help them push their business in digital space and the best part, they don’t even have to pay for it.

Extensive set of Plugins

Though WordPress is a complete package when it comes to creating and managing decent websites, there are thousands of other plugins and themes that you can use for additional functionality and give your website a unique feel. While most of the plugins are free to use, there are some paid themes as well for premium users.

High visibility

Websites built on WordPress are known to be SEO-friendly as they are indexed by search engines much better than other websites. This helps in improving the rank of websites in search results, thus, leading to higher visibility and recognition of businesses.

Simple but powerful admin panel

One of the key concerns of many businesses is that though they can get a website developed by hiring WordPress developers, managing them afterward without technical fluency remains a tough task. But with WordPress, users get a drastically simplified admin panel that required no technical knowledge whatsoever for day-to-day management of the website. Sure, having technical efficacy does have its benefits for its ability to edit CSS code for custom design, but it isn’t necessary to manage one’s website efficiently.

Task delegation and roles

Websites are generally managed by a set of different people, all of whom do not necessarily need the same set of privileges. For instance, if you have guest-blogging enabled on your site, they should be able to only write and not edit anything else. Similarly, for editors, there should be privileges of only writing and editing the content but not modifying the design or other aspects. WordPress has such capabilities built-in and can be easily managed through admin panel by granting or revoking different levels of privileges.

Additionally, since the admin may not be available 24*7 to manage the site, they can easily schedule content that will automatically be posted at a specified time.

Social media and community integration

WordPress websites can be easily integrated with most of the popular social media platforms, and even the on-site community like the comments section can be easily managed through a simple interface.

To put it simply, it creates aesthetically beautiful websites for free, offers a broad range of functionalities that even a non-technical person can easily manage, and yes, is powerful enough to handle millions of users. The only thing you need is to hire WordPress developers to create give a great start to your website and once it gets onboard, you can efficiently manage your business from anywhere you like.


The Future of Java is Highlighted by the JavaOne Keynote

Java has been unarguably the most popular and widely used computer languages of all time. Is it old? Definitely! Is it outdated? Not by a long shot! In fact, despite being one of the earlier languages, it is used to develop one the most modern classes of applications- IoT applications and Android mobile apps. And given that there are around a billion Android devices and over 10 billion IoT devices in the world and still rapidly growing, Java development services is set to be on the leading edge for a long time to come.

A glimpse of it also came at the recent JavaOne Keynote- the annual gathering of Java developers from around the world where the company presents the future roadmap of the language. The latest presentation, if anything, too reflected the solid position that the Java holds in the market and the robust growth trajectory that it is guaranteed to take.

But before we get into the future, let’s take first take a look at how it achieved such popularity in the first place:

  • It is platform-independent at both binary and source-code level, which means the same app can be run on a variety of systems- a key leverage for web development.
  • It is Object-Oriented that means it is well suited for large applications due to its extensive modular approach.
  • Inherent network capabilities of Java enable developers to easily design and implement distributed computing.
  • Its multitasking capabilities are exceptionally useful in creating applications that run on multi-core processors and thus, improve performance.

Now, if we consider all these key features collectively, it makes sense why this is the language of choice for both mobile apps and IoT devices. While mobile apps are very complex and run on multi-core processors, IoT devices run on the widest possible range of platforms.

That was all about the past and present. Now, let’s see what Java has got in store for the future:

Cloud development

Since most applications are now developed on serverless architecture, it’s new set of features support a variety of architecture to design and implement cloud-related projects.

Web development

As Java finds more and more application in cloud development, it opens up a new frontier where it has little influence in web development. This is all set to change in the future as we see Java being increasingly deployed in web development.

Open -source

Java has already one of the largest communities of developers across the world- roughly around 12 million. With such large community and Oracle behind it, it is guaranteed that Java development companies will continue to have some of the finest development tools and early support in the years to come.

reasons to choose joomla cms for startup business

Reasons Why Joomla CMS is Best for a Startup Business

The choice of technology is one of the most crucial decisions upon which hinges the future prospects of any startup. Because not only what they choose will end up determining the quality of their application, but is also a decision that can’t be unmade, at least not without incurring considerable time and resources. Also, since startups generally evolve rapidly, their requirements in the future may become much different from what they were at the initial stage.

Keeping that in mind, taking a generalized approach at this stage is the smartest decision to make. That is, pick a technology that can serve all the purpose and is flexible to evolve, support and scale to your changing needs. Exactly something Joomla development services are renowned for.


Joomla is free to use. This means startups, who are generally low on the budget, do not have to spend anything on technological end and can save it for other more important tasks. Apart from the Joomla itself, there is a host of other free plugins and templates that they can use for additional functionalities and interface. Or if they prefer, there are also many affordable templates that they can deploy to get a feel for a premium application.


Most of the startups in the initial stage do not have ample technical expertise and hiring professionals isn’t feasible for them. With Joomla, they do not have to. Its interactive interface is exceptionally easy to use and even a non-technical person can easily manage the application once it is developed by a Joomla developer. This also drastically improves the efficiency because they do not have to consult developers every time they have to make changes.

Quick deployment

For every startup, the time-to-market holds the key to beat their competitors because the more time the application takes in the development stage, more is the cost, and more is the market they concede to others. With Joomla’s wide range of ready to use modules and templates, web applications can be developed in the minimum possible time.

Quality product

Joomla being cost-effective and simple doesn’t mean that it offers those benefits at the expense of quality. It is the second most widely used CMS in the world after WordPress and supports millions of websites of all scales and businesses. If you aren’t convinced yet, we must tell you that it is well-known for its stability and high security.

Community support

For startups with little experience in the domain, it is almost certain that they will get stuck at one point or another. For that, Joomla has a very large and vibrant community of seasoned developers who are more than willing to help anytime you need.

Easy portability

As mentioned in the beginning, the choice of technology is crucial for any startup and as they evolve, their requirements may change. So, if after few years down the line, startups feel that Joomla isn’t serving them well, it provides an exceptionally simple procedure to port your application to any other technology. Also, if you are facing any problems with servers, the migration process is very swift and simplified.