While there are many factors that can affect the appeal of your website, its responsiveness always comes at the forefront. There is an interesting statistic claiming that after not responding for only 4 seconds, your website can drive away about 25 percent of all your audience. Aside from this, most visitors to your website expect it to load somewhere within first two seconds. However, this is only a tip of the iceberg of all the advantages that having a responsive website brings. For instance, there are several ways in which it can improve your SEO efforts. Here are few examples.
Reducing Bounce Rate
The first thing we mentioned in the introduction was the fact that people might leave your page if it takes too much to load. This rapid page abandonment is also known as a bounce rate and it is a factor that is closely monitored by Google. You see, there are only a few reasons why people would leave your page within a matter of seconds and most of them are various black hat techniques like click bait. Either way, it only goes to prove that a surprisingly large number of people found your page ‘not worth their attention’ which is something that Google is bound to penalize. On the other hand, by improving the responsiveness of your website, you are bound to reduce the bounce rate.
Taking the High Road
Another great thing about boosting the responsiveness of your website is the fact that it is one of the few ways to improve your website’s SEO rank without turning to a black hat or even grey-area methods. According to renowned digital marketing experts behind Websitesthatsell, most black hat agencies use risky and spammy links that will give you short-term results. In other words, while the campaign is in its full swing, it will seem as if you have great results but these are bound to rapidly drop over the course of time. On the other hand, by taking the higher road and simply making your website more functional, you are giving your search engine rank a permanent boost.
Friendlier for Mobile Users
The next major reason for boosting the speed of your website is to make it more mobile-friendly. You see, according to the survey we mentioned in the introduction, only 11 percent of mobile users stated that they expect the loading time to be much slower on their phone. This being said, failing to optimize the speed for mobile users shows potential to let a huge portion of your overall audience down. This is particularly true due to the fact that the majority of users currently browse the internet through mobile devices.
Avoiding Duplicate Content
Seeing how desktop and mobile devices often have different loading speed, some users tend to make two versions of their website. This, however, means using duplicate content, which is something Google is not so fond of. This being said, by focusing on making your website both mobile- and desktop-friendly, you can solve both of these problems with a single swing. An additional plus is the fact that this doesn’t take nearly as much effort as it may appear at first.
Finally, we already mentioned the idea of building two separate websites for mobile and desktop users. Still, a lot of people decide to make an app for mobile users instead, which, although more effective, also costs significantly more. This being said, simply optimizing your already existent website to be slightly faster is much more cost- and labor-effective than either of these other solutions. Moreover, it doesn’t take more than several minutes of your time, which means that making a decision of your future course of action into an even greater no-brainer.
As you can see, making your website more responsive might be one of the best investments of both your time and resources that you could possibly make. Not only does it improve your standing on search engines and your website’s overall credibility but it also gives your overall user-experience quite a boost. Outside of this, it is Google-friendly and even makes your link building efforts more efficient. Overall, a win-win scenario regardless of how you decide to look at it.