7 Ways to Improve User Experience and Reduce Bounce Rate

7 Ways to Improve User Experience and Reduce Bounce Rate

7 Ways to Improve User Experience and Reduce Bounce Rate

User Experience is among the most important aspect of designing a website . This is made evident with how signals of user experience are considered ranking factors.

This really isn’t a surprise as a site that offers the commendable experience to its users lead to more satisfied users, and Google aims to make this the case and puts a site that is able to do this in the forefront of search results.

Other than improving site ranking, good user experience can also reduce your site’s bounce rate. Site abandonment is something you would like to avoid as this does not only harm your current potential since you lose possible opportunities, but high bounce rates further hurt your site’s future interaction because high bounce rates are further treated as a signal of bad user experience and can push your site down in search engine results page.

It is therefore important that you work on user experience to help boost your SEO initiatives, and to prevent losses due to the site abandonment.

The following are 7 ways on how you will be able to improve the UX of your site:

1. Provide a Better Overall User Experience

The first step for you take is to aim to provide a holistically better UX. It is best to look at the point of view that UX is the result of what you do with your site, so it is best for you to understand that every aspect of your site has a part to play on the quality of user experience that your site visitors will have.

2. Improve UX Design

With holistic UX in mind, you will then need to understand that you have the power to control UX by designing your site to provide a great user experience. Your site’s design has a huge role in the reception of your site, so you will need to make sure that your site is engineered to provide a great experience to your site visitors.

Design is not just about the visual appeal of your website, but also how each individual element of your site works as part of the whole. Make sure that all functions are delivered, and that this is coupled with great aesthetics.

The goal is to design a beautiful and working site that your audience will surely enjoy.

3. Optimize your Call to Action Placement

The placement of your CTA has a huge role to play in UX, and especially in preventing your users from abandoning your site. It is therefore crucial that you put something important in areas that you site visitors will see first and would grab their attention. Usually, what’s most effective is your CTA, as this is what you would want your customers to do anyway.

By showing it right where your site visitors just as they enter your site will allow you to grab their attention more effectively, luring them into your desired actions.

4. Ditch the “Above the Fold” Myth

While it has just been mentioned how important putting your CTA on top is, putting everything above the fold should not be done anymore. In the past, sites practice putting all content above the fold as it is believed that things that are not above the fold of the site will not be recognized.

Meanwhile, developments in technology and human behavior towards it will prove that users are now expected to scroll down so there is no point in cramping everything atop a virtual fold.

It is actually better if your site has enough white space so that it wouldn’t overwhelm your site visitors as compared to bombarding them with a huge pile of content in a small space.

Again, putting everything above the fold is just a myth

5. Work on your Funnel Conversion

The sales funnel refers to the customer journey from need recognition up until post-purchase evaluation. By being able to identify where your customers are right now, you will be able to properly make use of the appropriate strategy for your leads.

This would have been easy if you have the same type of customers all the time, but you are dealing with various types of customers, and you would need to track their progress in the sales funnel, and you will also need to know what kind of strategy would work on them, whichever stage they are on.

6. A/B Testing + Targeted Landing Pages

A combo strategy that you should practice is A/B Testing and making use of targeted landing pages.

A/B Testing is a step needed to make sure that you have the best version of the campaign you have in mind. Testing out your campaigns before full implementation will allow you to make changes that can improve your strategy.

Meanwhile, it is also a good idea to make use of personalized landing pages. You can come up with landing pages that are specific to the kind of audience, like in terms of location. Your website can detect the location of the user, and would return a tailored-fit landing page for him or for her.

7. Show your Credibility

Finally, it should be your mission to build on your audience’s trust. While that is not easy to do the first time you interact with a certain user, there are effective ways on how you can encourage trust such as by showing security measures you implement on your site to ensure that transacting with your site is not a bad idea, especially in consideration of all the cybercrime happening right now.

It is also a good idea to show reviews from actual buyers and users of your product offerings so that first-time buyers or users will feel more comfortable trying your products out.

Other ways to improve your credibility your site is by showcasing awards, certifications, and partners that your business has. By doing so, your site visitors would know that it is okay to trust your business more than others.

Final Word

User experience is a truly important aspect of your website so making sure that you work on it can help boost your business in general. But most importantly, the strategies enumerated above all aim to make your UX better so that you will have to enjoy its benefits, and limit any shortcoming.  

4 Signs That You Need to Redesign Your Office Space

4 Signs That You Need to Redesign Your Office Space

The office space is the headquarters of your business’s operations. So it should reflect the kind of work you do in there. When you’ve got the right office design that matches with your business, you will increase employee loyalty and productivity. Moreover, you can attract more clients for projects.

Given the fact that office layout and design has a lot of impact on your business, it is vital that you are aware that the office space should adapt to your business needs. This is especially true for ever-growing businesses.

However, when do you know that it’s high time to do a complete redesign of your office space? Below are four signs that will tell you exactly when the time is right for an office overhaul.

When it Hurts Your Productivity

The office space should be the one place that employees are in the zone. It should be where employees are able to power through a significant amount of work without compromising on quality.

However, in some cases, the office space may be the cause of a lack of productivity. Whether it’s poor noise canceling ability or lack of privacy, the layout of your office plays a strong role in workplace productivity.

For example, if you lack spaces for collaboration and only have cubicles, it can be a hindrance to assignments that require casual but professional meeting places.

Maybe the open-plan office layout isn’t working for your office just like many other workplaces because of a lack of privacy. If you find that your employees aren’t working as well as they should be, then listen to their feedback and maybe it’s time to ditch the old office layout for something better.

Increase of Employees

Companies that are receiving tremendous growth in business can expect an increase in the number of employees. However, this growth can be a major sign that you need a massive overhaul on the design of your office space.

Other signs that the office space is no longer able to fulfill the day-to-day needs of the employees are the lack of space. If you find that most meeting rooms are completely booked day in and out, then it’s time for a major redesign.

Otherwise, you may end up dealing with cabin fever amongst your employees, with them constantly bumping elbows against each other.

An office that is overcrowded is not just inconvenient, but it can also be a work hazard. So it is best that you plan a redesign soon if you find overcrowding to be a problem in the workplace.

Company Growth

If you are projecting growth in the future of your company, it may be time for an office redesign. This way you can prevent the overcrowding problem and equip your employees right before the significant growth of the company.

When thinking about the development of your business, you should also take into account the office space. However, if due to budget constraints you find yourself stuck between choosing whether to invest in the growth of the company or to office redesign, then there are temporary solutions you can do.

Coworking spaces are an excellent alternative that is affordable and effective. It is a suitable temporary solution until you get your bearings and finish redesigning the office.

Sometimes the growth of your company can fluctuate so the key here is to find the right office design that isn’t too crowded but isn’t too empty should the company experience some downsizing.

You Want to Impress Potential Clients

The office space is a reflection of the work that you do as well as the ethics of the company. Thus, it is essential to the image of a business that the office space is appropriate and attractive to both employees and clients.

A complete revamp of your office may just be what you need to close the deal on that potential client. According to Maid Sailors, NYC Office Cleaning provider, a redesign of office space is especially beneficial to growing small businesses.

Small businesses aren’t usually investing in the look of their company as much as their operation. This includes sales and, marketing. However, this can make them look like the beginners in the industry and it can make clients hesitant to work with them.

With a major redesign, however, you can create an atmosphere of professionalism and appear as seasoned industry experts. Even an upgrade on the reception area will improve a client’s first impression of your office space.

Redesigning your office space can cost money. However, this is an investment that you are making for your business. If you are seeing any of the signs above, then it is high time that you invest in the long-term sustainability of your business by first improving the company’s layout.

Make sure to only do redesigns that are within your budget and are appropriate for the work that you do. You can ask for your employees’ opinion to find out if they have any gripes about the current office layout and you can take it from there.

Seven Important Features to Look for in a Marketing Software

Seven Important Features to Look for in a Marketing Software

There are plenty of technological advantages that have developed that can significantly aid the progress of a business. One of these technological advantages is marketing software. Marketing software is a software that optimizes the process of gaining new leads, creating and executing marketing campaigns for audiences, and converting these leads.

To help you grow your business to new heights, marketing software is a great tool that can level up how you do your business. On that note, what are the important features of marketing software that business owners who haven’t used one before have to look out for?

Look no further than this article as it will provide you with the seven important features that any decent marketing software should have. Use this article as a guide before you purchase any marketing software and you will find the best marketing software for your business soon.

1. Marketing Data Analytics

Marketing campaigns and efforts rely heavily on research and data about customers or target audiences. When a marketing campaign launches without thought to the needs and wants of target customers, then it can end up a flop. Thus, decent marketers make sure that their campaigns are data-driven.

On that note, marketing software that you would want to install into your business are the ones that not only provide marketing data analytics but also provide the right ones that can help you optimize your business operations.

When you equip yourself with marketing data analytics, you will get to know your clientele better. You will understand which parts of the customer journey are most relevant to you. Thus, creating marketing efforts that actually hit the mark, both for your business goals but also in terms of what customers want from you.

2. Visual Editor

Although a lot of people don’t want this to be true, looks are an important part of marketing. Aside from that, first impressions usually last. Thus, it is important that upon opening your email, your clients should see visually appealing email structure.

The marketing software feature to look for to help with this problem are visual editors built into the software’s system. This way you don’t have to configure this task in another device and encounter portability issues.

3. Customer Relationship Management Functionality

Marketing is banking on your business’s relationship with its customers and it is important to be able to optimize the process of curating relationships because this process can take a lot of time and effort.

Luckily, lots of marketing software have CRM or customer relationship management functionalities included in it. CRM functionality improves relationships with customers and is a great contributor to a business’s higher conversion rate.

There are many tools in marketing software that address CRM issues which is an important feature relevant to all businesses, particularly spa and salon businesses.

4. Email Marketing Made Easy

Email marketing may feel like a relic of an older time but it still continues to be successful to this day. This is especially successful for more mature target audiences so investing in the right marketing software that incorporates email marketing strategy is still important.

Email marketing is a very good way to boost your customer acquisition, it can also provide help on remarketing, promo announcements and exclusives. This is why email marketing functionalities should always be on marketing software.

5. Social Media Integration

Social media platforms are a great medium for communication between business and their target clients. This is why marketing and advertising professionals always try to shift from traditional to more digital marketing and advertising efforts.

With that said, your marketing software should have the capability to integrate social media into its system. This can help optimize the process of engaging with clients and improving customer relationships.

Social media is an important avenue for businesses to capitalize on and it is the key to personalizing customer experiences.

6. Real-Time Alerts Capability

Back in the day, metrics and other analytical reports are often made after compiling data through a certain period of time. It provides a macro view of the business’s dealings but it isn’t very effective in addressing problems as they happen.

With real-time alerts, you address the issues with monthly reports. You will be able to view what areas of your business are lagging behind and which ones may need your utmost attention right at the moment.

Thus, if you are looking for marketing software to better your business then look for one that has real-time alert capabilities included.

7. Autoresponders (Automation)

Technology has improved so much in the last couple of years that it has automated a lot of business processes for people. This trend of automation is evolving still and one of the results of this evolution are autoresponders.

Autoresponders are artificial intelligence coded or programmed to respond with pre-made messages based on the inquiries of people. It can save you a lot of time from answering frequently asked questions and can improve your response rate overall.

Simply gather FAQs and set up an auto-response for each question and you are good to go.

8. Analytics & Reports

Mentioned beforehand is the need for marketers to have data on-hand to create truly masterful and effective marketing campaigns and having the right ones to boot. On that note, marketing software does not only include marketing data reports but also other important analytics relevant to your business.

It can keep track of inventory levels. It can give you supply reports to let you know which products, based on historical data, will need a restock to keep up with previous demands. There are also sales-relevant reports and more.

There are many more reports available like this that aren’t only marketing focused. Thus, if you plan on purchasing a marketing software for your business, look through the analytics it is able to provide so you know which ones are right for your business goals.

9. Paid Search

It is vital for a business to invest in marketing efforts from different channels to be able to reach the right audiences. However, the problem with this is that it can be quite a hassle to keep moving back and forth between these marketing and advertising channels.

If you are looking for marketing software, then do look at its external program integration capabilities. When all of these programs are seamlessly integrated into one source, you can have an easier time managing all channels in one place.

This way, you gain a better perspective on your paid search channels specifically and your marketing campaign efforts generally.

10. Content Marketing

Content marketing is crucial to the improvement of your engagement in your business’s websites. The task of leading customers to your website is one thing, but making them stay for a long while is another. This is why content marketing is the key to keeping customers engaged with your brand.

Marketing software can help make this process easier and optimizes the content marketing efforts of your business.

11. Compliance Is An Important Feature

When investing in marketing software, make sure that the software that you choose avoids spreading and sending spam emails to your client base. This is not good for your business and for your customer base as well.

Make sure your software complies with this so that your company is not associated with spamming. Plus, your emails won’t filter out of the inboxes of your clients.

Whether you are a spa or a salon business owner, no matter which clientele you serve, you can save time and effort when you have the right marketing software in your toolbox. Zensoft, a salon marketing software Philippines provider, is an excellent addition to your business and will be instrumental to the leveling up of your business.

Nonetheless, whatever software you choose, it is crucial that you make sure that they have the right features and that they align well with your business type and how you do your business. With the features listed above, you will be well-prepared for any marketing obstacle headed your way to make sure your chosen software has these capabilities.

5 Easy to Execute Web Design Tips for Conversion Driven Businesses

5 Easy to Execute Web Design Tips for Conversion Driven Businesses

Having an excellent site design isn't just about the awards you've won. It isn't about having a colorful web design either.

The truth is, it's about the experience users encounter the moment they step foot in your site and accomplish what you want them to do.

The primary goal of your site must be to create new leads and drive revenue to your business.

Increasing your site's conversion rates is crucial. After all, having an excellent conversion rate is the very foundation of having an increased sales volume.

In this post, we'll discuss easy to execute design tips that have the power to drive conversions to your business.

Are you ready?

Let's dive in.  

1. Be Clear on What You Are Selling

One of the most crucial aspects of web design is to be clear to your customers on what you are selling.

You also must have a unique selling proposition that's evident in your design.

After all, having a unique selling proposition is what will differentiate your business from the rest.

That's also what you're trying to sell to prospective customers ‒ creating a unique service experience that will make you stand out from the rest of the crowd.

2. Website Navigation Should Be Simple and Understandable

Ideally, create a site that has a simple user interface with a navigation design that's simple.

Navigating through your entire website should be easy and straightforward ‒ devoid of any complexities.

If you have a site that's complicated to navigate, most users will find it stressful on their part. As a result, they're less likely to make a purchase.

So, ensure that you make your navigation scheme simple. Try to lessen the total number of clicks a user has to make to be able to make a purchase.

3. Perfect Your Call-To-Action

If you want users to complete specific actions, then you need to tell them to do so. Just see to it that you know when, where, and how to tell them.

Because of the wealth of information online, web users don't go over information thoroughly anymore. What users do is to scan pages and look at the key elements.

That's exactly why it's crucial to have a call-to-action that stands out from the rest of the competition.

For your CTAs to convert, ensure that they're user-friendly. Try to stay away from aggressive tactics that frustrate your visitors before even trying your products and services.

Moreover, utilize action-oriented language while giving users explicit instructions like how to download, learn, or check. Provide a sense of urgency.

For instance, a limited time offer is a powerful CTA tool as it triggers the fear of missing out phenomenon.

As a result, it encourages visitors to take action immediately. Some words that are included in limited time offers are  ‒ today, now, limited, while, and so on.

4. Limit Form Boxes that have to be Filled

Some sites require too much information from prospects. It doesn't matter if users have to fill several pages of short forms or a single long form. Demanding too much information is inconvenient.

In planning your site design, don't implement a rigorous process in the sign-up process and completing an order. Try to tone down the user input as much as you can.

When customers complete an order, require only the most crucial details. The payment details from the previous transaction should be remembered, or based on what's set previously on the user's profile.

Do whatever you can in making business with your site convenient ‒ from signing up to making a purchase.

5. Color Coordination is a Must

When it comes to your site design, choosing the right colors is essential for your business.

Select hues that are easy on the eye, and be consistent with the colors that you pick throughout your site.

You've probably heard about the psychology of colors. It is often believed that colors can influence specific actions and behaviors.

Ideally, choose the colors that will best represent the personality of your business. Create a standard color scheme and then stick with it.

Being consistent with your color palette is not only aesthetically pleasing, but it's also a clear indication that you're consistent with your products and services.

Over to You

So there you have it. You probably know by now how your site's design can make a significant difference in boosting your conversions.

In fact, according to study from the Standford University, 46.1% say that a website's design is their top criteria on deciding whether a company is credible or not. That's why it's crucial that you have a site design that looks professional.

So whether or not site design is your forte, you need to do whatever it takes to have an effective site design. By working closely with professionals in Web Design Northern Ireland,  not only that you'll come up with a site engaging and informative, but it will also serve its purpose into turning those visitors into leads and conversions.

Mobile Advertising Tools to Help You Promote Your Business

Mobile Advertising Tools to Help You Promote Your Business

According to a report, 60 percent of internet access come from mobile devices. Additionally, Google researches found out that 67 percent of smartphone users in their survey said that they are “more likely to buy from a mobile site.”

So what does this mean for you? Well, mobile is something you can't ignore anymore. It's here to stay, it's powerful, and is a necessity.

In this post, we'll walk you through with the top ten mobile advertising tools to help you promote your business:

1. Adjust

Adjust is a mobile analytics company that lets you understand the ROI of your different campaigns.

It has features like behavioral segmentation, mobile attribution, and looking for patterns in App store reviews. As a result, you can better measure a user's behavior throughout every stage of the funnel.

The tool also helps you out in areas like:

  • User acquisition and retention- The software has an adjust tracker link so that you can effectively track users the very moment they start interacting with anything of your campaign ads. You can also monitor the type of users that open your app, how many are retained in the process, etc.
  • Retargeting and re-engagement- There's no doubt that upselling previous customers are easier than gaining new ones. So one of the most practical ways to get more engagement in your app not acquiring new users, but merely retargeting the previous ones who already have downloaded your app.

2. Tune

Tune helps you track your mobile ad campaigns across various publishers and networks.

“Mobile Marketing Console,” is one of the tools that Tune provides, letting you measure engagement and track data during every step of the customer's journey.

3. AppsFlyer

Similar to Tune, AppsFlyer lets you gain a more extensive insight on the performance of your mobile ads. For instance, if you have created an app that you're trying to market, then this product can be perfect for you.

You'll also gain insight on the following:

  • Real-time data- You'll get an extensive list of real-time data (clicks, conversion rates, the total number of installs, a full-funnel view, etc.)
  • Tracking user retention- Lets you do a cohort analysis of various user groups that come in through different marketing channels. That way, you'll know which channels are bringing in the most loyal customers.
  • Retargeting attribution- Through retargeting attribution, you can start retargeting campaigns to inactive users, so that they can start using your products again.

4. Tatango

Tatango makes it possible for agencies to start mobile SMS marketing campaigns for clients. It also gives everything a business needs to jumpstart a campaign such as:

  • Short Code Provisioning- In its most basic form, shortcodes short-form phone numbers utilized by companies to send out a mass number of messages. Tatango gives shortcodes for businesses in just a matter of months.
  • Software- It also has user-friendly software applications that you can utilize to launch your messaging campaigns.
  • Strategy- Tatango has mobile messaging professionals that will give you sound advice on how you can create your mobile messaging campaign at every step of the way.
  • Compliance- Handles all compliance requirements without giving you complicated documents/ guides before starting your campaign.

5. Kiip

Kiip lets you advertise to people in mobile in a way that you'll love. Most of the ads are presented in “a moment of delight.”

For instance, a local business can give a voucher for a free drink in a fitness app after a user has completed a goal.

Since users experience a strong emotional response in the experience, a positive association with the brand is formed, which encourages users to take action on the ad.

6. Yelp

Perhaps one of the best places to run mobile ads are the apps that people often use when they are on the go. Yelp is one of them.

People are using this app to search for restaurants, nightlife activities, etc.

Therefore, if you own a business that's dependent on a physical location, you can significantly improve your sales by keeping your information on Yelp up to date.

It also helps you run targeted location-specific ads to achieve premium placements in Yelp's search results and your competitor's business pages.

7. Adagogo

Adgogo is perfect if you're a small business looking for the tool for a modest marketing budget. It allows you to craft ads quickly, and target them to particular locations to improve your conversions.

Moreover, you can either show the ad on a particular region or show it to smartphone users that are in a certain radius of a given location.

8. Localytics

Localytics is a mobile analytics company that lets you track engagement on your own mobile app. It helps you track massive amounts of data so that you can improve engagement in the entire customer journey.

9. Criteo

Criterio helps you deliver personalized advertisements on various devices for customers. It utilizes machine learning technology, which can predict when will users more likely to engage with an ad.

Based on these insights, Criterio can help you launch highly targeted ad campaigns on the right mobile apps. This tool allows you to get premium ad placement on the right products.

10. Facebook Mobile Ads

Facebook is the platform you'd probably want to start experimenting with if you're going to start running mobile ads. It's because a staggering 60% of Facebook users are using mobile devices to access the site. Facebook Ad Examples

Advertising on Facebook's mobile platform gives a better overall return. The click-through rates are 12x higher on mobile than with a desktop. Facebook Video Ad Examples

Here are ways how you can get your ads on a user's mobile feeds:

  • Sponsored Page Ads- When posting ads, you can opt to run the ad and show it to people who are not directly your followers or friends. You can utilize sponsored page ads to run offers and generate greater engagement.
  • Promoted Page Ads- Quite similar with sponsored page ads, but the only difference is that promoted posts are not allowed to be shared outside your fan network on the platform. Meanwhile, sponsored posts are presented on feeds that are not directly your existing followers. Instagram Ad Examples  

Over to You

Mobile advertising has proven to be one of the most effective, and yet underutilized marketing channels. By utilizing these tools to promote your business, and by working closely with the top mobile advertising agencies, you can achieve the results that you want in the long run.