Author - Dharmik Babariya

magento 2 for ecommerce

Why is Magento 2 the Ideal Choice for Mobile e-Commerce?

The use of the internet through mobile devices is increasing day by day. This is the reason why a lot of companies are investing in mobile e-commerce. To expand your business with mobile e-commerce, there are several platforms available like Magento, WooCommerce, Joomla, and many more. One can use them to build your e-commerce store. However, businesses prefer Magento 2 for building e-commerce websites for several good reasons.

And we shall discuss these reasons here.

Interesting Facts about Magento 2 and Mobile E-Commerce

  • If we go with the numbers, around 19,336 business websites today are using Magento 2 as per the e-commerce stats.
  • 42% of the mobile revenue for some top 500 retailers is captured by the retail apps.
  • Statistics reveal that by the end of the year 2021, around 53.9% of the total retail e-commerce is expected to be generated through mobile.
  • The mobile e-commerce revenues are summed up to 96.34 billion U.S. dollars in 2015 worldwide. And it is expected that it will surpass 693 billion U.S. dollars in 2019.

Why Choose Magento 2 For Mobile E-Commerce?

  • Enhanced Admin Panel

The most important aspect when it comes to the admin panel is its user-friendliness. The work of admin panel is complex and so the interface needs to be simple so that people can get accustomed with it. With Magento 2, the admin panel is simple yet effective and so it becomes easy to manage the whole website.

  • Maximized Sales

Most of the e-commerce sales today come from mobile devices. According to statistics, consumers are 51% more likely to buy from online stores having a fully optimized website for the mobile device.

There were days when people use to sit in front of their laptops or desktops to purchase something online. But those days are gone for sure as a mobile phone is a preferred choice today for buying anything online. Now this gives a loud and clear message to the owners and retailers to have their websites updated for mobile screens so that customers get uninterrupted shopping experience.

Magento 2 can help the store owners to build a mobile app that ultimately boosts the conversions and maximizes the sales.

  • Mobile Management

Magento 2 comes with some amazing features that can help a store owner to run the business smoothly. It is open source and has got pretty much everything to start the online store. Here’s what one can expect from Magento 2 for their business:

  1. Catalog Management
  2. Marketing/Promotion suite
  3. SEO functionality
  4. Site Management (CMS functionality)
  5. Order Management (invoicing)

This means, when a website is built using Magento 2, all the website functionalities are available on the mobile through admin extension in the e-commerce store. One can manage the website right from the mobile phone.

  • Google Friendly

As per the updates made by Google in 2015, the search algorithm gives more importance mobile-friendly websites. It penalizes or lowers the rank of websites that are not mobile-friendly.

With Magento 2, the store owners don’t have to worry about the mobile-friendliness of their websites. This functionality is already provided by Magento 2. Thus, their websites are responsive for any device and they don’t have to build different versions for them. This means, if a website is built with Magento 2 then one can target the e-commerce as well the m-commerce market.

  • Easy Checkout

The checkout interface is very important for an e-commerce store. If checkout is simple and safe; customers will likely come down to the store again. But if it is complicated and takes more time than required, surely it will demotivate the customers at the final step. And this isn’t something a store owner wants. Abandoned carts decrease the store sales.

However, Magento 2 platform offers easy and secure checkout interface to the e-commerce stores. What’s even better is having these benefits within the reach of fingertips! Customers can make a purchase within a short time with much ease and security. This can surely boost traffic and sales for e-commerce stores.

  • Reliable Caching

Caching serves as a reliable parameter of performance for the websites. This holds equally true for the mobile websites due to its unpredictable nature of connectivity. Magento 2 provides reliable caching through Vanish Full Cache support. It is easy to configure and developers can improve the performance of a website despite the fluctuations in connectivity.

  • Advanced Marketing Features

Magento 2 comes with advanced marketing features like:

  1. Optimized Product Category Pages
  2. Customer Segmentation
  3. Creating Wishlist
  4. Visual Merchandising
  5. Sharing Email
  6. Drag and Drop feature

It goes a long way in increasing the overall visibility of the website.

  • User-Friendly

The sales of a store are directly affected by whether or not the website is user-friendly. If it is easy to browse through the store and navigate to different items, users will definitely have a good experience while shopping. But if it is complex, users might not come to the store ever again. This means one loses several customers by missing out on the user-friendly nature of the store.

Magento 2 has a solution for this and it comes with easy to browse and navigate themes to resolve this problem. There are themes readily available to be used for an easy browsing and purchase of the products.

Conclusion

For any e-commerce business today, it is important to focus on the m-commerce market. If mobile e-commerce is what you are aiming at then Magneto 2 is the best choice provided it comes with a fully flexible, scalable and optimized solution. A full-featured Magento 2 website for mobile devices shall engage more customers and drive more revenue to the business.

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Difference-Between-Native-&-Web-App-Development banner

Difference Between Native & Web App Development

The use of apps has been increasing day by day. With the increasing rise in the use of smartphones, it has become inevitable for almost every business to provide apps to their customers. If you are into the development of apps, you must be knowing that apps are of two types-native and web. You must communicate the difference between the two to your prospective clients so as to avoid any confusion later. We shall here discuss the difference between native and web apps and also their pros and cons.

Native Apps

The apps that are developed for a specific type of mobile device and the ones that can be installed directly in the device are classified as native apps. Users can download these apps through App Store.

Native apps are built for a particular operating system such as Apple iOS or Android OS. So, an app made for Android will not work for Apple and vice versa.

Pros of Native Apps

  • They can be made to run offline so it is easy to access them anytime.
  • These apps give a faster performance as information is stored on the device locally.
  • Native apps are built for specific systems and that is why they have improved safety and standards.
  • Native apps can access the device hardware so they give increased user experience.
  • Cons of Native Apps
  • Developing a native app is comparatively costly and the cost doubles if the apps are to be made for several platforms.
  • It is difficult to get the apps approved for several app stores. Sometimes, the process can be tedious and long.
  • The use of the app is dependent on the customer’s willingness. They are worth if a number of customers are ready to install and use the app.

Web Apps

The apps that can be used through the mobile browser and the ones that require an internet connection to operate are known as mobile web apps. These apps can be accessed directly over the internet and they do not require a device installation, unlike the native apps.

These apps are developed using technologies that are similar to the website. For example, both require HTML, CSS, JavaScript and similar language. This means that such apps can be operated from most of the devices.

Pros of Web Apps

  • A single web app is accessible across different types of devices and thus they do not require separate development for Android or Apple.
  • These apps are easy to update and maintain. They do not require any permission or approval from the store before making it visible to the users.
  • They are easier to discover through search results.
  • The development of the native app is less costly and time efficient.

Cons of Web Apps

  • Web apps are limited as far as accessing the mobile device is concerned.
  • The browsers have several versions and so it becomes difficult to develop a single web app that works well with all of them.
  • They are not present in the app stores. Hence, they won't appear if someone is searching through the app store.
  • There is a limited quality control for such apps and so the security of the app is compromised.
  • Web apps are not available offline.

Conclusion

Both Native and Web Apps are different and both have their own pros and cons. The choice between them depends upon several factors. If you want to build an app that is versatile in terms of operating systems on which it runs, then a web app is a favorable choice. But if want to provide an app that is more feasible with the device and rich in terms of interaction, then a native app is the best solution.

Apart from this, the cost of both also remains a factor. The development for both is different and so it depends on you to decide the budget and select the choice accordingly.

If you still have confusion, you can always consult an expert. All need to do is approach a reputed app development company. Tell us in comments about how did you like the article.

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Top 9 Plugins That Any WordPress Site Should Install

Top 9 Plugins That Any WordPress Site Should Install

WordPress owns almost 30% of the websites present over the internet today. It is one of the most popular website builder offering dozens of plugins and features. If you are planning to build a WordPress website, then here are some of its popular plugins that will be beneficial for your website:

 

  • Yoast SEO:

Yoast SEO for everyone

SEO can make your website discoverable over the internet and it is a compulsion to make your target audience find you. Yoast SEO plugin helps in auditing your website content to make it SEO-friendly. It is one of the best SEO plugin provided by WordPress with over 5 million installations. Although the basic version is free, the premium version costs you some money but it also provides you with a good return. You get one-year access to the support team plus expand the SEO scope to News, Video, Local and WooCommerce.

 

  • Akismet Anti-Spam:

Akismet Anti-Spam

Spam can be anything that comes from a very unreliable source and it generally degrades your website. This can be avoided through WordPress’s Akismet Anti-Spam plugin. It automatically deletes unhealthy content that comes in the form of comments and content form submissions. Another anti-spam plugin which is popular for its intelligent filtering is Spam combat. It allows the website owner to manually flag the content as Spam or Not Spam.

 

  • JetPack:

JetPack

Another must-have plugin for each and every WordPress website is JetPack and it also comes by default. It has ample of features to support your website from customization tools to site analytics and spam protection. Some of the other features include lazy image loading, high-speed CDN, and downtime-monitoring. This plugin has got everything to help you from the beginning until the very end.

 

  • Broken Link Checker:

Broken Link Checker

As the name suggests, Broken Link Checker is a plugin offered for WordPress sites to fix broken links. Dead or broken links are the links that do not redirect your visitor to a useful site page. And it is in the best interest of SEO to resolve such links as it impacts user experience. This plugin makes sure there are no more such links in your website by finding them and notifying you through email.  

 

  • WP-Optimize:

WP-Optimize

WP-Optimize works for cleaning and maintaining your site database. It runs an automatic clean-up at a fixed time scheduled by you to remove unnecessary data occupying your database. This ultimately helps your website run smoothly and efficiently.

 

  • WP Smush:

WP Smush

Image optimization is another part of SEO. Images with large dimensions are usually slow in loading and it creates a bad impression if your website if such images take forever to load. But the case is altogether different if you have WP Smush installed. It resizes and compresses your images to make it load faster and save up space.

 

  • WordFence Security:

WordFence Security

To ensure the integrity of the site, WordPress comes up with the WordFence Security plugin. It has some of the very important features like:

  • Malware scanning
  • Core file, themes, plugins, and backdoors scanning
  • SEO spam protection
  • Malicious redirect support
  • Code injection identification

It identifies any hacking attempts by providing information like the IP address of the hacker, origin and time of hacking.

 

  • W3 Total Cache:

W3 Total CacheCaching improves both your website’s SEO as well as user experience. It enhances site performance and reduces download time. W3 Total Caches comes is with all the features to improve your site’s overall performance.

 

  • Sassy Social Share:

Sassy Social Share

The uniqueness of this plugin is the aesthetic looks of social sharing icons that can help anyone stand out from the rest. Its lightweight code helps in loading icons quickly. Apart from this, it also allows you to display the count if your social shares. With the support of over 100 social media platforms, this is a must-have plugin for websites.

Conclusion:

Though there are several other options alternatives available, the above-mentioned plugins are a must for efficient website setup. What’s your thought regarding the above-mentioned plugins? Share your thought in a comment section.

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