7 Factors That Can Make Or Break Your Brand IdentityHelen Cartwright
Every entrepreneur starts a business with the dream of building a successful brand, but this is not always an easy journey because it will require consistency, hard work, and willingness to take risks and handle challenges. Building a brand is not a one-day activity but a journey that is full of challenges and winnings here and there.
The reputation of the brand needs to be cultivated consistently and avoid things that can ruin its reputation along the way. It is easier to break a brand in today?s digital world as compared to earlier ages due to the popularity of the internet especially social media where people tend to share their views and opinions about anything freely. Below are some of the factors to consider when building your brand identity or reputation because they will either make it or break it.
- Product Review And Your Feedback Towards Them
Whether you like or not, there will be someone out there who will have something to say about your brand. Whatever is said can either be positive or negative and sometimes you may not have much control over what people want to say about your brand. However, the way you respond to the customers? review will determine whether you will kill your brand or make it. For instance, in case there is a positive review, it is always nice to appreciate the reviewer and also promise to keep up the good work. If it?s a bad review, you will have to respond too by being polite and promise to handle the issue in a manner that you are sure of because again you do not want to promise your clients something that you cannot provide.
- Online Presence
In today?s digital world, people tend to shop and order commodities from the internet a lot. In this case, only those who are available online and have provided relevant information about their brand will survive in the competitive business environment. Being present on the internet and interacting with customers is very crucial when it comes to brand building. Sometimes you may need to partner with a digital marketing company to improve your online presence by keeping you up-to-date and consistent.
- Market Research
Most businesses invest in market research when their product is new or when venturing into new markets only and then relax after that. If you want to build and maintain your brand identity, you must continue to carry out market research so as to be updated on new trends in the market. This will help the brand to remain relevant to the consumers otherwise they will shift to competitors who have decided to adapt to changes in the market.
- Quality Control
After making sure that you interact well with your clients both on online platforms or offline, there is the need to ensure that your products are of good quality. In this case, there is the need to take charge in controlling all operations of the business and the output itself. Customers will expect not only a top-notch quality but also the consistency of the same. If a company can master the trick of quality control in all operations, there is a guarantee of a positive brand reputation.
Consistency is a very wide aspect when it comes to brand building because it is required in almost all operations. The aspect is significant in production, packaging, product design, posting of information on online platforms, selling strategies and customer service. While this can be difficult to achieve at times, some experts can surely help in providing a consistent branding material for all your means. You can trust an experienced brand-building service provider Brandmatters who looks after all your branding affairs. Sometimes seeking expert advice from a third party can help you to do something that you never thought could be achieved.
One mistake that many businesses do is trying to mimic competitors brand characteristics because they think they are successful. What they forget is that product differentiation and uniqueness is one brand characteristic that makes it successful in both new and existing market. Trying to copy other people?s brand has a higher chance of breaking your brand than when you design and produce something unique as long as the quality is top notch and consistent.
- Visibility And Availability
How easy is it to find your brand whether on online or physical stores? This is a matter of marketing and ensuring the availability of your products where clients can reach them with ease. If clients know that they can only find your products in specific stores only or when they order from online stores delivery is always delayed, your brand reputation will be ruined very fast. Again, how many people are aware of the existence of your product? Marketing strategies should be consistent and effective for people to know your brand and love it.