Building a website is an effective way to attract new customers to your business, as well as keep in touch with existing ones. No company is truly complete without a website, even brick and mortar stores. While social media has its advantages, you must have your own site to anchor your marketing and provide a place to sell online. However, simply having a website isn’t enough. You must have one that gives your customers what they want, including these six vital elements.

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1. Contact Information

While there are several reasons to visit a business website, many people do so to get in touch with the company in question. When you make this difficult for them, by hiding your contact information, for example, or failing to display it on your site, it can frustrate visitors, as well as make them suspicious. For convenience, contact details should be clear on every web page. 

2. Quality Content

There is no shortage of content online, but customers will be interested in material that is useful and interesting. By posting blog content on your website, you give visitors a reason to return. This content can also improve your site ranking, which is why content writing is one of the more popular SEO services. If you haven’t the time to write content, then turn to a digital marketer. 

3. About Page

As important as your products may be, customers like to know that there are real people behind them. This is why you should create an About Page for your website. Rather than post about your goods, you should use this page to explain the story of your business and who you are. You might also want to write a little about your business values, as well as your team of employees.

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4. Social Media

When a customer follows your business on social media, it helps to keep the company in their mind. After all, most people spend hours each day scrolling through Twitter, Facebook, and Instagram. Keeping that in mind, you must make it easy for site visitors to find your platforms. An easy way to do this is to include small social media icons near your logo or the menu bar. 

5. Customer Reviews

Customers will trust other customers much easier than they will a business. Because of this, you should show site visitors exactly what past customers think of your products and service. By posting customer reviews and testimonials, you show prospects that you’re a company worthy of trust. This makes it much more likely that they will decide to shop with you. 

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6. Special Offers

We live in a time where choice is plentiful. Customers only need to conduct a quick search online to find hundreds of companies that can help them. This is why most will seek out offers that are worth their time and money. To remain competitive, you must regularly offer coupons and discounts. You might even want to create a page on your website dedicated to them. 

To keep your customers happy, make sure that you include the vital elements listed above on your website.